Amazon Ads is the PPC the decision already talks about. The term that spent, the term that sold, and the title that is still missing that term are one conversation.
Campaigns, spend, the search terms, and the advertised SKU.
Spend and the winning terms come in beside Amazon orders and the current title.
The title rewrite that adds a winning term can go to the listing when that write is in scope. A bid change stays with the person who buys the media until the call says otherwise.
Who administers Amazon Ads, whether the same person owns the listing, and which terms are already known to be missing from titles.
An API is the door the system opens for orders, stock, and listings. An MCP server is a tool surface the AI can call, with the same guardrails. The call names who holds the login, which objects are read, and which writes wait for a person.
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