Amazon

See Amazon's month in seconds, then add the PPC terms the titles are missing.

Unison keeps one record of the product across channels. Amazon adds its orders, its catalog, its inventory, and its payouts. Last month's revenue and the change come back in seconds. A listing, a price, or a stock count can go back to Amazon when it sits inside a band.

What Unison reads

Amazon orders, the catalog, the inventory, and the payouts.

Charts for Amazon are drawn from those four. The product stays one row, and Amazon is the place that row usually carries an ASIN. The wider layer is the platform.

Orders

The month, with the change beside it.

Every Amazon order joins the product record. Ask for last month and Amazon's revenue and the change are back in seconds, in the same breath as the other marketplaces. The chart of that month starts here.

Catalog

The listing, the title, and the ASIN.

Unison reads the Amazon catalog into the one record: the listing shoppers see, and the title the ads have to match. The call asks whether the identifier is SKU, UPC, ASIN, or something else. On Amazon, ASIN is the name that conversation starts with.

Inventory

A restock forecast with days of cover.

On-hand units sit on the product record. The restock and revenue forecast includes days of cover, so a busy Amazon stretch shows up as cover while the SKU is still one row. The reorder line itself is something we ask for on the call.

Payouts

What settled, next to what sold.

Amazon payouts land with the orders. A chart of the month can show revenue and the payout together, built from orders, catalog, inventory, and payouts. Finance reads the same record merchandising uses for the title.

What a write looks like

A listing, a price, or a stock count, sent back inside a band.

Reading Amazon is half the job. The other half is a write: rewrite the listing for Amazon, change the price, or change the stock. Guardrails sort each one into what can publish, what waits, and what is blocked.

Rewrite the listing for Amazon. The decision film says keywords performing well on Amazon PPC are missing from the product titles. A rewrite is how those terms reach the Amazon title.
Change the price inside a band. A price that sits inside the band can publish, or it can wait for a person. A price outside the band is blocked.
Change the stock inside a band. When days of cover run short, the forecast can become a stock write, still inside the band you set.
Launch a SKU Amazon is missing. The launch writes the Amazon listing, the price, and the stock together, and the title can carry the PPC terms on day one.
An Amazon answer
Which Amazon PPC terms are performing and missing from the titles?

The answer only uses the brand's orders, ads, and catalog. The decision film's finding on this channel is specific: keywords performing well on Amazon PPC are missing from the product titles.

Rewrite the Amazon listing with those terms.
Hold it if it sits outside the band.
Product film · example month
Amazon revenue
$84,200
+14.2%
Returned in
Seconds
Revenue and the change

The product film shows an example month. Amazon in that example is $84,200, up 14.2%. The product shows this example.

Last month, and a launch

An example month of $84,200, up 14.2%, then a SKU Amazon is missing.

Ask for last month and Unison answers from the orders, with the change beside the revenue. Charts of that month come from orders, catalog, inventory, and payouts, and the restock and revenue forecast includes days of cover.

A launch is the write for a hole in that picture. When the record already knows the SKU and Amazon is missing it, Unison can launch it on Amazon: the listing, the price, and the stock, inside a band. If the performing PPC terms are still missing from the title, the launch is the moment they go in.

The call

What we ask about Amazon.

The call scopes the engagement to the catalog you actually run. For Amazon, four questions decide how the record is tied and what is allowed to publish. Bring them to the call.

The identifier

SKU, UPC, ASIN, or something else.

That is the question that ties a product across channels. On Amazon we ask for the ASIN, and for the SKU or UPC it should meet in the one record. If the brand uses something else, we want that name too.

Read and write

Orders, catalog, inventory, payouts, and the writes.

We ask which of the four feeds are in scope for Amazon, and whether Unison may write listings, price, and stock. Read access fills the record. Write access is how a title, a price, or a unit count goes live.

Ads and titles

Who buys the Amazon ads.

The decision film says keywords performing well on Amazon PPC are missing from the product titles. We ask who buys those ads, and who is allowed to rewrite the listing so the title can carry the terms.

Guardrails

What can publish, what waits, what is blocked.

We ask which Amazon writes can publish on their own, which wait for a person, and which are blocked. We also ask the days-of-cover line the brand reorders on, so the forecast and the stock band share a number.

Other marketplaces

Amazon is one channel in the record.

Each marketplace has its own page. The layer under them is the platform. The conversation that scopes them is a call.

Amazon, on a call

Bring the ASIN, the titles, and last month.

We will look at how Amazon sits in the one record, which PPC terms the titles are missing, and what can publish, what waits, and what is blocked.

Schedule a call