BigCommerce is the storefront for a brand whose site is BigCommerce. Orders, the catalog, and inventory still have to agree with Amazon and the wholesale channels.
Store orders, the catalog, inventory, and the price on the product page.
They come into the record as the DTC line.
A price or a stock count can go back to the store inside the band. A listing rewrite can update the product the store shows.
Whether BigCommerce is the DTC site, who holds the admin login, and whether its price is allowed to differ from Shopify or from Faire.
An API is the door the system opens for orders, stock, and listings. An MCP server is a tool surface the AI can call, with the same guardrails. The call names who holds the login, which objects are read, and which writes wait for a person.
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