Salsify holds the product content brands syndicate to retailers. The title a retailer received and the title on the brand's site are two outputs of one product.
The master product, the syndicated content, and the channel it was sent to.
Syndication status comes in, so a listing that never went live at a retailer is visible.
A content fix can go back into Salsify when Salsify is the source the retailers read.
Who publishes in Salsify, which retailers are in the syndication, and whether a Unison rewrite should land there or on the channel.
An API is the door the system opens for orders, stock, and listings. An MCP server is a tool surface the AI can call, with the same guardrails. The call names who holds the login, which objects are read, and which writes wait for a person.