Unison isn't a lab experiment. It's how we already operate ecommerce across marketplaces, now packaged for other brands who sell in more than one place.
Each marketplace keeps its own catalog, its own price, and its own stock count. The operator's day goes to making them agree, and the questions that would change the week never get asked.
An AI that can read every marketplace, hold one record of the product, and publish back collapses that into a single channel. "Let me pull last month" becomes an answer. "Launch this" becomes a write, with a leash.
We run our own ecommerce brands across marketplaces. Unison's capabilities exist because we needed them first.
Because a price once published wrong on every channel before anyone caught it. Now nothing goes live without a band, a baseline, and a rollback.
Because reconciling Amazon, Shopify, Walmart, and Faire by hand every week was the worst use of our time. So we ended it.
Because opinions about which price "worked" were usually wrong. Now every change is measured against its own baseline.
If we can't ground a recommendation in your marketplace numbers, we don't make it. The point is to replace guessing.
We're the operator and the plumbing. The unified record belongs to you, exportable any time.
An AI with write access to live listings is dangerous without limits. We'd rather be trusted than flashy.
We onboard a small number of brands at a time and build around each set of marketplaces. This is high-touch by design.
We already run ecommerce this way, so "working" is a picture we can name. A month in, last month by marketplace is on the screen in seconds, and one marketplace write has waited for a person.
You ask for last month. Each marketplace reports its revenue and the change, and the answer is back in seconds. In the same window, one write has sat still: a listing or a price on a single marketplace, held until someone on the brand approved it. That pair is the month we call working.
When orders, catalog, inventory, and payouts have landed, the reads keep themselves current. Last month by channel. One row for the same SKU. Days of cover from live sales. The morning pass over price drift and listing errors. Charts drawn from the record you own. The question gets an answer from the record that is already there.
A launch across every marketplace, a price sent to every channel, and a stock change that would go live stay with a person until the record matches the catalogs. Those writes wait for the match, the band, and a yes. The questions are already useful while that publish is still in the queue.