Facebook and Instagram sell from a Meta catalog. The shop order, the product set, and the price in the ad have to match the record so the ad sells a unit the warehouse can still ship.
Shop orders, the Meta catalog, and the price and availability on each product.
Orders and catalog availability come into the record, beside the ad account when that door is open.
Availability and price can go back into the catalog inside the band.
Who owns Meta Commerce, whether checkout is on Facebook or on the site, and which catalog is the one the ads use.
An API is the door the system opens for orders, stock, and listings. An MCP server is a tool surface the AI can call, with the same guardrails. The call names who holds the login, which objects are read, and which writes wait for a person.
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