Rithum is the company behind ChannelAdvisor and CommerceHub. It is the feed layer a larger brand uses to publish listings and collect orders from marketplaces and retail partners.
Orders, product feeds, and the inventory Rithum is sending to each channel.
Those feeds and orders come into Unison so the AI sees what Rithum already published.
A price or a quantity can go back through the feed when it sits inside the band. The feed stays the pipe. The band stays the rule.
Whether Rithum, ChannelAdvisor, or CommerceHub is the live tool, who owns the account, and which channels are reached only through that feed.
An API is the door the system opens for orders, stock, and listings. An MCP server is a tool surface the AI can call, with the same guardrails. The call names who holds the login, which objects are read, and which writes wait for a person.
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