Retail channels

Keep Zalando fashion operations in step with your wider business.

Bring partner orders, size-level products, and inventory into shared company context—so people and AI can help answer questions without losing sight of the garment variant or Zalando’s partner catalog.

Who they are

Connect a European fashion channel to the product context your team already owns.

Zalando has its own partner catalog, orders, and sellable inventory; your store may maintain a separate listing. Unison brings those channel details together with your company’s product information while preserving size as the variant teams need to manage.

Countries

One partner account, more than one shopper country.

Zalando is a fashion marketplace across Europe. The live countries are the ones the partner account already sells into. Scope follows those countries, not a map we draw.

Content rules

The partner catalog has its own fields.

Copy, images, and attributes follow Zalando's partner rules. A store rewrite stays on the store. A Zalando content change stays a partner-catalog change.

Reads

Give teams and AI the detail behind each fashion product.

Bring orders and size-level stock alongside your catalog and workflows. With the Zalando size visible next to the same garment’s DTC size, teams can ask better questions without stitching together separate channel views.

Orders

What Zalando sold.

Partner orders join the same product the store already sells, so a question about last week can name Zalando beside DTC.

Size-level stock

The inventory Zalando can sell.

Size is the variant. Reading stock by size is how a medium that sold on Zalando leaves the available count on every other channel that offers that medium.

Workflows and AI

Make size-aware decisions with partner rules and team ownership in view.

Use shared context to review size-level stock, pricing, and partner content. Where a supported change is in scope, keep the right person involved and follow Zalando’s partner requirements.

Team review

Review stock and price with size in view.

Use the size-level product context when reviewing stock, pricing, or partner content. Your team decides who reviews changes, and content continues to follow Zalando's partner rules.

AI and shared context

Help answer questions about sizes.

Bring Zalando orders and size-level product details together with company workflows so AI can help teams find the relevant variant and prepare their next step. People remain responsible for marketplace decisions.

Partner account

When the partner work lives in Zalando's screen.

If the brand works the partner catalog in a portal, that work stays with the person who manages it. Shared product context helps the wider team coordinate around the partner workflow.

Beside DTC

Two listings, one garment, sizes aligned.

The store listing can keep its voice, while Zalando keeps its partner listing. Keep the shared garment and its size details clear across both catalog contexts.

A week with this connection

Understand size-level demand while the trading week is underway.

Bring Zalando orders and size-level stock together with your DTC and product context. Merchandising and operations teams can see which sizes are moving and coordinate a response without rebuilding the picture from separate systems.

Through the week.

Orders and size-level stock sit alongside the product and channel context. A merchandiser can ask which sizes are thin on Zalando and still available on the site.

When the team needs to follow up.

Bring size-level stock, price, partner content, and active country context together so the right owner can review what needs attention. Content stays inside Zalando's partner rules.

The call

Build the connection around the way your fashion team works.

We’ll understand the active Zalando markets, who owns the partner account, and how your team identifies sizes across channels.

Countries

Which shops are actually live.

We’ll identify which Zalando countries are active so the shared company context reflects the partner account you already run.

The partner account

Who administers it.

We’ll identify the person who manages the partner account and how your team coordinates product and stock decisions with them.

Sizes

Whether size is the hard part of the catalog.

Size is the variant. If sizes are the hard part, the call spends time on how a Zalando size meets the DTC size of the same garment.

Team ownership

How partner work is handled.

We’ll clarify which work is supported in your connected setup and which steps remain with a person in the partner account. Content still follows Zalando's partner rules either way.

Related links

Bring Zalando into the wider commerce picture.

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Your stack

Bring your fashion workflow. We’ll map where shared context can save your team time.

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