Product content

Turn Akeneo product information into better channel experiences.

Connect product details, attributes, approved assets, and localized content with the ecommerce workflows that need them. Give teams and AI a richer starting point for consistent, channel-ready product content.

Who they are

Give every channel team a shared view of product content.

Akeneo helps product teams organize families, attributes, assets, locales, and channel-specific information. Bringing that product context together with your commerce operation reduces repeated lookups and makes it easier to keep listings accurate as catalogs grow.

The company

A structured source for product information.

Akeneo organizes product models, families, attributes, categories, locales, channels, and assets. Connecting this detail with other ecommerce systems gives merchandisers, channel managers, and AI useful product context in their day-to-day work.

Who uses it in ecommerce

Teams adapting content for many destinations.

When a brand sells through localized storefronts, marketplaces, and retailers, each destination may need its own content and attributes. Shared product context helps teams adapt the details without losing the source information they trust.

What Unison reads

Bring the product story into your everyday ecommerce work.

Centralize Akeneo products, attributes, families, locales, and assets with channel information. With less fragmented context, teams can understand what is ready, identify missing details, and prepare better product content.

Read

One useful view across localized listings.

See source product details alongside localized and channel-specific content. Teams can quickly compare a French, English, or marketplace listing without gathering each version from a different system.

Completeness

Know what content still needs attention.

Families, required attributes, locale completeness, and approved assets help teams understand whether a product is ready for a destination and what information is still missing.

✓Products and product models. Keep parent and variant details available in the channel workflow.
✓Attributes and families. Organize the product fields that support each destination.
✓Locales and channels. Understand what each storefront or marketplace needs from the catalog.
✓Assets. Use images and files already attached to the product information.
What Unison can automate

Put AI in the content workflow, with publishing under your control.

Use connected product data to help draft titles, fill content gaps, or adapt copy for a locale. Your team controls where edits belong and who approves them, so AI can support content operations without taking over publishing decisions.

Write

Prepare content for the right destination.

AI can help draft a channel title, suggest a missing attribute, or prepare localized copy using the product context available. Content owners review proposals and decide whether they belong in Akeneo or another publishing workflow.

Access and workflow

Keep content access aligned with your process.

The assessment confirms what product information can be connected in your Akeneo environment and how proposed content should be reviewed. Actions requiring direct administration remain with the people who manage Akeneo.

✓Draft a channel title. Use search and product context to prepare content for the merchandiser to review.
✓Suggest a missing attribute. Use the product family and destination requirements to highlight content gaps.
✓Prepare localized copy. Give localization teams a useful first draft in the languages your business supports.
✓Keep publishing intentional. Let content owners decide where approved product information should be maintained.
A week with this connection

Spend less time hunting for product details.

Bring completeness, locales, and channel content into one working context so your team can focus on improving product pages instead of piecing together scattered information.

Monday to Wednesday

Find ready content and missing information.

Product models, attributes, families, locales, assets, and channel listings become useful context for everyday work. Teams can quickly see where required details are complete and where a listing still needs attention.

Thursday to Friday

Make product improvements easier to review.

AI can use the product's existing attributes and approved content to prepare a more relevant title, suggest an attribute, or draft localized copy. The right content owner reviews each proposal before it is published.

The call

Plan the connection around your content operation.

A free assessment identifies which catalog data matters, how localization and publishing are managed, and where AI can save your product team time without changing ownership of content decisions.

Source

Is Akeneo the content source?

We identify which system owns each product field and where channel-specific content should be reviewed, so suggestions use the right source and reach the right team.

Locale

Who may publish a locale?

We map the locales you support, the people who review them, and how completeness is checked before a product is ready for a storefront or marketplace.

Channels

Which channels read from it today?

We list the storefronts, marketplaces, and retailer destinations your catalog serves to understand where channel-specific content is created and maintained.

Review process

Who approves product changes?

We identify the owners for product information, channel content, and each locale, then design AI assistance to fit the approval steps your team already follows.

Related

Bring your product information closer to every channel.

Explore related product-content and storefront integrations, or discuss how to make catalog context useful in your team's existing workflows.

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Your stack

Find the right Akeneo workflows in a free assessment.

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