Product content

Make every retailer content workflow easier to understand.

Connect Salsify master product content and syndication status with Unison. Use AI to find retailer listing gaps, compare content outputs, and prepare proposed fixes for review.

Who they are

Connect product content with the retailer outputs it supports.

Salsify manages product information and syndication for retailers. Unison connects the master content and available syndication status with channel listings, helping teams see which outputs need attention while preserving the retailer-specific content they maintain.

Reads

Give AI context to find retailer content gaps.

Bring available master product content and syndication status into the workflow. Compare a retailer’s output with the brand’s source content and identify listings that may need a closer look.

Master product

The content the brand already maintains.

The master product comes in on the SKU the marketplaces already sell. Attributes, assets, and the channel it was sent to sit with that row.

Syndication

Whether the retailer actually went live.

Syndication status comes in. A listing that never went live at a retailer is visible, next to the live listing on the brand's own site.

Automations

Prepare content fixes without losing control of syndication.

When supported and in scope, a content fix can be prepared for Salsify when it is the source retailers read. The change waits for approval, and portal-only retailer work stays with a person. If a change belongs directly on a marketplace, its channel rules still apply.

Writes held until approved

The rewrite waits: Salsify, or the channel.

A content fix can go back into Salsify when Salsify is the source the retailers read. It waits until someone on the brand approves. The call also names whether that rewrite should land in Salsify or on the channel. The live content is captured first so the change can roll back.

API / MCP

Access stays scoped and reviewable.

Authorized API or MCP access provides the master product, syndicated content, and status objects granted by the brand. The connection identifies who holds credentials and which updates require human approval.

Portal-only

Keep retailer portal tasks with a person.

Retailer acceptance screens, syndication tasks available only through a login, and other unexposed workflows remain human work. Other authorized product-content workflows can continue.

Channel publishing

A PIM update does not publish Amazon by itself.

When a rewrite belongs on a channel, it still follows that channel’s publishing rules. Salsify remains the content source retailers read when that is how the brand already publishes.

A week with this connection

Focus the content team on retailer listings that need attention.

Ask AI which retailer listings show a syndication issue, compare the available retailer content with the Salsify source, and prepare a proposed fix. Your team decides whether it belongs in Salsify or on the channel and approves before it is applied.

Focus on retailer outputs that need attention.

Retailers may require their own title while the brand site has a distinct version. Review syndication status and product content together to identify which retailer output needs follow-up.

Keep content changes in the right publishing workflow.

A content fix can be prepared for Salsify and held for the person who publishes there. If it belongs directly on a channel, that update waits too and follows the channel’s requirements.

The call

Fit the connection to your syndication model.

We’ll confirm which retailers are managed through Salsify, which product data is available, and who decides where proposed content changes should land.

Publisher

Who publishes in Salsify.

We ask who grants the API, who owns the master product, and who should approve a content fix.

Retailers

Which retailers are in the syndication.

The title a retailer received is one output. We ask which retailers are live in Salsify so syndication status has somewhere to land.

Where it lands

Salsify, or the channel.

A Unison rewrite can land in Salsify when Salsify is the source the retailers read, or on the channel when that is how the brand already publishes. The call names which.

Two titles

Keep the site title distinct when needed.

The brand’s site and retailer listings may use different product titles. We ask whether those versions should remain independent when content is updated.

Related links

Syndication, then the other PIMs.

Akeneo and Plytix are other product-content systems. The channel listings still live on the marketplaces.

Akeneo Plytix All integrations Platform Free assessment

Your stack

Bring your Salsify workflow. We’ll map where connected AI can help.

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