Guides

How to connect Amazon Ads to AI

Amazon Ads has an official MCP server, in open beta, that connects Claude, ChatGPT, Gemini, or a custom agent to the Amazon Ads API. It is for Amazon Ads partners who already have active API credentials, which start with a Login with Amazon app and an access request Amazon reviews. Once those credentials exist, the AI can pull reports and create, update, or delete campaigns, and Amazon's Sponsored Products tool still stops for a person to review the campaign.

On your own

The beta, the credentials, and the spend

What Amazon shipped

On 2 February 2026 Amazon put the Amazon Ads MCP server in open beta, globally, for partners with active API credentials. One integration reaches Claude, ChatGPT, Gemini, or an agent you build. It turns a prompt into Ads API calls.

What the agent can do

Create, update, or delete campaigns. Run performance and reporting queries. Manage account settings. Read billing and financial data. A Sponsored Products tool can build the campaign, the ad group, and the ads in one workflow, and Amazon says that result still needs review and approval before it launches.

The approval you still need

The MCP server does not replace Ads API access. Amazon's onboarding starts with a Login with Amazon security profile, then a request for API access. Amazon reviews the request and, if it approves, sends an invitation. Until that credential exists, the server is not yours to call.

What it does not see

This server is the Ads API. Orders, FBA inventory, and the listing live on the Selling Partner API. A prompt in the ads connection cannot read those.

Keeping control of spend

The server can delete a campaign and it can read billing. Amazon's own campaign tool stops at review and approval. Budget and bid changes should wait for a person. Open beta means the tools can change.

With Unison

Turn ad signals into useful product context

Connect signal to product

Spend and the winning search terms come in beside Amazon orders and the current title, so the advertised SKU is not another disconnected report row.

Make insight useful to product teams

Use campaign signals alongside separately connected product and order context to identify listing questions. Your team decides whether any listing update is in scope and how it is reviewed.

Keep media decisions with your team

Keep budget and bid decisions with the people responsible for media. If campaign context informs other work, agree the scope and review process with the relevant product owner.

Questions

Related questions

Does Amazon Ads have an official MCP server, and who can use it?

Yes. Amazon announced it in open beta on 2 February 2026. It is available globally to Amazon Ads partners with active API credentials, and it connects Claude, ChatGPT, Gemini, or a custom agent to the Ads API.

Can an AI agent create Amazon PPC campaigns and reports?

It can create, update, or delete campaigns and run reporting queries once Ads API credentials exist. Amazon's Sponsored Products tool builds a campaign that still needs review and approval. Open beta means the tools can change.

How can I use AI for Amazon PPC while keeping control of spend?

Keep budget and bid decisions with the media owner. Amazon's Sponsored Products tool requires review and approval before launch. If advertising context informs product-content work, the product owner can decide whether to scope a proposed update.

Do I need Amazon Ads API credentials to use the MCP server?

Yes. The server is for partners who already have active API credentials. Getting those starts with a Login with Amazon app and a request Amazon reviews.

Can the Amazon Ads connection read Seller Central orders?

No. It connects to Amazon Ads. Orders, listings, and inventory are the Selling Partner API.

Sources

Where this comes from

Updated 30 September 2026.

Keep going

The matching pages

Amazon Ads

Search terms and spend beside the Amazon order. Bids stay with the person who buys the media.

How to connect Amazon to AI

Seller Central is the Selling Partner API, not this MCP server.

Contact

Tell us who buys the media, and which listing writes may wait for approval.

Connect campaign context to the product it supports.

Bring the person who buys the media and the listing workflows you want to inform. Spend and bid decisions stay under their control.

Free assessment →