Ads

Connect Amazon Ads performance to the products that drive it.

Bring campaign spend and search-term insights together with Amazon orders and listing content. Give advertising and merchandising teams—and AI—a shared view that makes it easier to turn campaign learning into better product decisions.

Who they are

Bring campaign insights closer to ecommerce decisions.

Amazon Ads helps sellers and vendors promote products on Amazon. Unison connects advertising context—such as campaigns, spend, search terms, and advertised products—with commerce activity, so media and merchandising teams can work from the same business picture instead of separate reports.

✓Campaign context. Relate Amazon advertising activity to the products and orders behind it.
✓Search-term insight. Give merchandisers and media teams a shared view of the language shoppers use.
✓Listing opportunities. Use campaign learnings to inform product-content reviews and merchandising decisions.
What Unison reads

Understand ad spend alongside product and order performance.

Centralize campaign, spend, and search-term context with Amazon order activity and listing content. Teams can investigate performance with less manual report-gathering and use AI with a fuller view of the products being promoted.

Campaigns

See campaign cost with product activity.

Review campaign spend with the advertised product and related Amazon order context to make performance conversations more useful to the wider team.

Search terms

Connect shopper searches with listing content.

Use search-term reporting alongside the current product title to identify relevant language and content opportunities for merchandising to review.

Spend

Put spend in commerce context.

Bring advertising costs into conversations about Amazon order activity, helping teams understand what was promoted and how that activity relates to sales.

The current title

Turn campaign learning into a listing review.

When search-term insights and product content are visible together, merchandisers can decide whether a title or listing needs attention.

What Unison can automate

Put AI in campaign and content workflows, with people in control.

Use connected campaign insights to help identify listing opportunities and prepare content for review. Advertising decisions such as bidding remain with the people who manage media unless your organization explicitly defines a different workflow.

Listing write

Prepare a listing update for review.

AI can help draft a product title that reflects relevant search language. A merchandiser reviews the suggestion against brand voice and listing requirements before deciding whether to publish.

Media write

Keep media decisions with your advertising team.

Bring search-term and spend context to the media buyer alongside product and merchandising information. Your advertising team retains responsibility for campaign and bid decisions.

Your setup

Work with the access you already have.

The assessment confirms what campaign information can be connected in your environment and how it can be used in the workflows your team approves.

Amazon itself

Keep advertising connected to commerce operations.

Relate campaign context to Amazon listings, orders, and inventory information so merchandising and operations can coordinate decisions with the media team.

A week with this connection

Spend less time moving between advertising and catalog reports.

Bring campaign, order, search-term, and listing context into one workflow so media and merchandising teams can focus on decisions instead of assembling the same information repeatedly.

✓Review campaign activity. Explore spend and search terms alongside Amazon order activity and the products being promoted.
✓Find content opportunities. Compare relevant shopper searches with current product titles and listing information.
✓Prepare a recommendation. Use AI to help draft a listing improvement based on available campaign and product context.
✓Keep roles clear. Media buyers decide campaign and bid strategy; merchandisers review changes to product content.
✓Learn and refine. Keep related campaign and commerce context available for the next planning conversation.
The call

Plan an Amazon Ads connection around your team.

A free assessment clarifies who manages advertising and listings, what campaign context is useful, and where AI can reduce manual analysis without taking decisions away from your team.

The login

Who manages the advertising account?

We identify the advertising owner and review what campaign, spend, and search-term information is available for your workflows.

The listing

Who reviews listing changes?

We clarify whether the advertising manager also owns product content or whether a merchandiser should review campaign-informed listing suggestions.

The terms

Which insights matter to your team?

We learn whether the priority is understanding search-term performance, identifying product-content gaps, or bringing campaign results into broader commerce analysis.

Bids

Which decisions stay with media buyers?

We define how AI may support analysis while keeping campaign strategy and bid decisions with the people responsible for advertising.

Related

Connect Amazon Ads with product and channel operations.

Explore related Amazon, advertising, and commerce integrations to see how campaign context fits with the rest of your business.

Klaviyo Walmart Connect Google Ads Meta Ads All integrations Platform Free assessment

Questions

Bring AI into Amazon Ads analysis and content work.

How to connect Amazon Ads to AI

How can AI help with Amazon Ads?

Use connected spend, search-term, product, and order context to support campaign analysis and prepare listing-content suggestions for review.

Can AI make campaign decisions?

Your media team remains responsible for campaign strategy and bids. AI can help organize relevant context so people can make better-informed decisions.

What does Unison bring together?

Campaign and spend context with search terms, Amazon orders, and current product content—helping teams understand advertising in relation to the rest of ecommerce.

Your stack

Find the right Amazon Ads workflows in a free assessment.

Free assessment →