Customer systems

Connect HubSpot relationships with the commerce they shape.

Bring HubSpot contacts, companies, and deals together with wholesale and DTC order context. Unison helps your team find the customer conversation behind a sale without replacing the CRM you already run.

Who they are

Give customer and order context a shared home.

HubSpot keeps the contacts, companies, and deals your team uses to manage relationships. Unison connects that context with wholesale orders and DTC customers when email identifiers match, helping teams understand the relationship behind commerce activity while HubSpot remains your CRM.

Reads

Bring relationship context into commerce workflows.

Connect HubSpot contacts, companies, deals, and deal products with relevant wholesale and DTC context when identifiers match, so teams spend less time searching across separate tools.

Company and contact

Recognize buyers across customer and order context.

When email addresses match, see HubSpot contacts and companies alongside wholesale orders and DTC customers. HubSpot remains the place your team manages those relationships.

Deal and products

Connect deal context with the products involved.

See deals and their attached products alongside relevant order details, helping your team connect a wholesale buyer, the commercial conversation, and the items involved.

Automations

Let AI assist with CRM context while your team owns the conversation.

Unison can bring agreed HubSpot information into AI-assisted workflows. If deal updates are part of your scope, they remain reviewable; email sends and customer communication stay with the people who manage your CRM.

Human review

Review agreed deal updates before they apply.

If your team includes deal updates in scope, a proposed change can be reviewed before it is applied. CRM changes remain governed by the approvals and boundaries you set.

AI-assisted workflows

Use the CRM context your team chooses.

Make agreed contact, company, and deal context available to the AI workflows your team uses. Your team decides what is in scope and which changes require human review.

Account ownership

Keep customer communication with your team.

Sequences, one-to-one email, and inbox work stay with the people who manage HubSpot. Unison helps make commerce context easier to find; your team continues to own customer communication.

A week with this connection

Move from deal history to order context without tool hopping.

Connect the customer relationship in HubSpot with relevant wholesale and DTC activity, giving teams one place to understand what is happening across the business.

Understand the wholesale account and its active deal.

Review the company and open deal alongside relevant wholesale orders and products, without searching between the CRM and commerce systems. Any agreed deal change remains subject to review.

Connect a DTC customer when identifiers match.

When the email matches, see a store order alongside the relevant HubSpot contact. Your CRM continues to hold the relationship history and your team continues to manage its communications.

The call

Build a HubSpot connection around your process.

We’ll discuss who manages HubSpot, which relationship workflows matter, and how deal information should relate to wholesale orders and inventory.

The pipeline

Which relationships and deals matter?

We’ll identify the HubSpot teams, pipelines, and companies relevant to your commerce operations, then keep the connection focused on the objects you already use.

Inventory and communications

How do deals relate to stock and customer contact?

We’ll clarify whether a deal should affect inventory workflows, which deal updates need review, and which customer communications remain with your CRM team.

Together, we define the information Unison can use in your workflows and the decisions that require a person’s review, so AI assistance fits your existing CRM practices.

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Your stack

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