Email

Connect Klaviyo marketing activity with commerce outcomes.

Bring profiles, lists, flows, campaigns, and attributed order context together with your commerce activity, so teams can understand customer messaging without digging across separate systems.

Who they are

Bring customer messaging and commerce context together.

Klaviyo holds the profiles, lists, flows, and campaigns your team uses for email and SMS. Unison connects available messaging context with orders and commerce activity, helping your team explore what happened without replacing your Klaviyo account or changing its data model.

See messaging alongside what sold.

Your commerce channels hold order details. Klaviyo provides context about who received a message, which flow ran, and whether Klaviyo attributed a purchase to that send.

Understand the marketing activity around a customer.

Review post-purchase flows, browse reminders, and campaigns alongside channel activity. Connected context helps teams discuss the message and the sale together.

Reads

Give teams a clearer view of campaigns and attributed orders.

When Klaviyo attributes an order to a message, connect that context with the relevant commerce activity. Lists and profiles remain managed in Klaviyo, using the identifiers already available to the connection.

Messages

Review the flows and campaigns your team runs.

Bring live flows, campaigns, and recorded sends into view with commerce information, making it easier to understand the marketing activity surrounding a sale.

Attribution

See attribution in the context of channel orders.

When Klaviyo attributes an order to a send, review that information alongside the channel order. The connected view keeps attribution and channel reporting distinct while making both easier to compare.

Automations

Use AI to prepare marketing work, with your team approving communication.

Where campaign or email-collect updates are in scope, Unison can help prepare them for review. Your team retains approval over what is sent or published, and customer messaging remains under your control.

Held until approved

Review campaigns and email collection updates.

Where creating a campaign or an email-collection update is included in scope, your team reviews it before it goes live. Sending messages to a list remains a deliberate decision for your team.

API and MCP

Bring marketing context into AI-assisted workflows.

Make the Klaviyo campaign, flow, and attribution information available to the AI workflows your team chooses. Your team sets the scope and approval requirements for any action.

Team-owned work

Keep customer lists and creative with your team.

Your team continues to manage templates, list hygiene, and work that requires the Klaviyo interface. Unison adds connected commerce context without taking over account ownership.

A week with this connection

Understand campaign context without switching between reports.

Connect what Klaviyo sent with what your channels sold, then use that context to inform marketing and commerce workflows. Your team keeps control of campaign publishing and customer communications.

✓See the marketing activity. Review flows, campaigns, and attributed orders alongside commerce outcomes.
✓Keep approval with your team. Campaign updates are reviewed by the people who own customer messaging.
✓Protect the customer experience. Your team continues to manage lists, email collection, and communications.
Klaviyo · connected marketing context
Connect live flows and attributed orders.
Review campaign context with commerce outcomes.
Keep customer communications team-led.

Unison brings available campaign and order context together. Your team decides which actions are in scope and approves customer-facing changes.

The call

Fit Klaviyo into your marketing and commerce workflows.

We’ll discuss who manages Klaviyo, which flows matter, how you use attribution, and where connected context can support your team. Free assessment to explore a scope that respects your customer communication process.

Ownership

Who manages customer messaging?

We’ll learn who administers Klaviyo, which lists and flows are active, and who should review customer-facing changes.

Writes

Which workflows should use connected context?

We’ll establish whether your team wants read-only marketing context or specific campaign and email-collection work included for review.

Workflow ownership

Which work stays with your team?

Your team continues to manage tasks that require the Klaviyo interface. We’ll clarify which campaign or email-collection updates are in scope and who reviews them.

Attribution

How should attribution relate to channel reporting?

We’ll clarify how your team wants to compare Klaviyo-attributed orders with marketplace orders, keeping channel sales and marketing attribution clear and avoiding confusion in reporting.

Related

Connect marketing context with your commerce stack.

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Your stack

See how connected marketing context can support your team.

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