TikTok Shop

Connect TikTok Shop activity to the products and decisions behind your business.

Bring TikTok Shop orders, catalog, inventory, and payouts into context with the rest of your commerce operation. Use AI with connected product and advertising information to support merchandising and inventory workflows, while your team stays in control of channel-specific decisions.

What Unison reads

TikTok Shop data connected to your product and sales context.

Bring shop orders, product listings, inventory, and payout information together with the channels and business workflows around them. Where advertising context is in scope, AI can help teams consider it alongside product and sales information.

✓Orders from TikTok Shop in context with product and sales activity across connected channels.
✓Catalog information for shop listings, connected to the products your business manages elsewhere.
✓Inventory considered alongside demand and product context from the shop and other channels.
✓Payouts information alongside shop activity and available advertising context.
TikTok Shop · connected product context
orders · TikTok Shop activity
catalog · shop product listings
inventory · connected product context
payouts · shop settlement information
AI-assisted work · business context in scope
Connected workflows

Bring AI into TikTok Shop product and merchandising work.

Use connected catalog, sales, and available advertising context to support decisions and prepare shop-specific work. Define which listing, price, or inventory changes need review before they proceed.

Launch

Plan a TikTok Shop product launch.

When a catalog product is missing from the shop, use connected product information to scope listing and related price and inventory work with your team.

Price and stock

Bring demand and inventory into the decision.

Consider shop activity alongside connected product and inventory context. Define the limits and review process for price and stock work in line with your business policy.

Listing

Prepare listing content for TikTok Shop.

Use AI with catalog details to support shop-specific product content. Keep customer-facing changes in the review workflow your team chooses.

Review

Make review part of every channel change.

Choose which TikTok Shop listing, price, or inventory decisions need approval. Keep recommendations and channel updates within your team's operating process.

Connected data, informed choices

Understand TikTok Shop in the context of your whole product business.

Bring shop orders, catalog, inventory, and payouts together with activity from your other channels. Give commerce teams a shared place to explore product performance and consider the work that follows.

Where advertising information is available and in scope, use it alongside product and sales context to support merchandising decisions. AI is part of the workflow around connected business information, not a separate conversation detached from operations.

When a product is missing from TikTok Shop, use the connected catalog to plan its listing and related work. Your team defines the approval process for customer-facing changes.

TikTok Shop · connected workflow
shop TikTok Shop connected products
orders, catalog, inventory, payouts
Merchandising
available advertising context
review before channel updates
AI-assisted decisions · reviewed by your team
Free assessment

Scope TikTok Shop around your catalog and commerce workflow.

Discuss the shop information you need, how products match across channels, whether advertising context is part of the picture, and which updates require review.

Which channels are part of the business?

Identify where your products are sold today and which channels you plan to add. This helps show how TikTok Shop fits into the wider catalog and commerce workflow.

Who manages the shop and advertising?

Identify the people responsible for TikTok Shop operations and advertising context. Their involvement helps define what information is in scope and who reviews related work.

Which shop data and actions are in scope?

Discuss orders, catalog, inventory, payouts, available advertising information, and the listing or inventory workflows your team wants to consider. Specific data access depends on the connection and approved scopes.

What needs review before it changes?

Set the review process for shop listings, price, and inventory. Keep AI-supported recommendations distinct from actions that your team has approved to proceed.

Connected channels

TikTok Shop is one part of your connected product operation.

Relate shop listings and activity to the products sold through your other channels. Explore the connected catalog and workflow foundation on the platform.

Explore connected workflows →
Questions

Put AI into TikTok Shop product and merchandising workflows.

Learn about connecting TikTok Shop workflows with AI

How does the seller connect the shop?

The seller approves the app. API calls then go to open-api.tiktokglobalshop.com, which is not the consent screen.

What can a write change?

A listing or price update depends on its approved scope and configured review requirements. Custom scopes for sensitive data are applied for in Partner Center first.

Is the buyer address included?

Not when TikTok fulfills the order, and not when the seller fulfills it with TikTok shipping. That address is redacted.

Free TikTok Shop assessment

Connect shop activity to your product and merchandising work.

We will discuss your catalog, the shop information and advertising context you need, how AI can support your workflows, and which updates should require review.

Free assessment →