Case study · Devotional candles

Alumenza: Amazon, Shopify, Walmart and Faire, run from one place.

Alumenza makes devotional candles. Its AI workspace builds and fixes listings on all four channels and runs the Amazon ads.

$10.5k → $39kAmazon sales a month, April to September
alumenza.com on a desktop: glass pillar candles for every intention alumenza.com on a phone
What Alumenza sells

Glass pillar candles for every intention.

Alumenza glass pillar candles in nine colors on stone, with the Alumenza box
The candle line, photographed for alumenza.com ↗
Alumenza candle 6-packs in eight colors, each next to its shipping box
Eight of the nine colors, from the site’s Shop by color.
What it built

Listings on Amazon, Shopify, Walmart and Faire.

One message put the candle line on Walmart in a day, and the same catalog went to Faire that afternoon. A write only counts once the channel itself shows it.

Walmart · Sep 17, 2026, 1:18 PM ET
yes there is no items. my goal is to put in this [spreadsheet]. also we can migrate the new 168hr candles too with the plain. we can do seller fulfilled right now and put like 10 stock for each or something

Done

  1. Tested the Walmart connection and confirmed the catalog was empty
  2. Built the item feed. The create tool goes live only on an explicit confirm
  3. First feed: 26 live, 35 turned down for images over 5 MB
  4. Shrank the images and sent the feed again: 48 went through
  5. Set stock to 10 on each, and prices on 20
  6. Read the catalog back: 55 published by 5 PM, 58 by 7:12 PM

58listings live on Walmart the same day

Counts are the agent’s reports that day; Walmart’s own count on Sep 27 was 62 items. Typos fixed, file path removed.

Amazon

Listing fixes on the candles: new main images on the scented packs, and the candles moved to Amazon fulfillment on Oct 10. Each previewed, accepted and read back. The candle listings were made before the AI had an Amazon connection; the Amazon ads are below.

Shopify

Sage, Cinnamon and Camphor on Oct 7, built from their Amazon listings: ASIN, UPC, main image and price, each as a 3-pack and a 6-pack. Free-shipping minimum raised to $75, checked with test carts.

Walmart

58 listings live through Walmart’s API on Sep 17, with stock and prices, and the plain candles merged into one variation family. 62 items on Walmart’s own count by Sep 27. 16 price changes on Oct 9, read back.

Faire

23 wholesale listings live on Sep 17, with stock set and wholesale prices changed three times that evening.

Amazon Ads

Run through Auren since April 2026. Changes wait for a yes, and Auren’s limits block the ones that go too far.

eBay

Connected Oct 7, 2026. Each listing’s offer is read back, since a withdrawn listing can look live for minutes.

Xero

Connected Sep 2, 2026: 599 bank transactions posted and checked in Xero, 0 failed, 0 duplicates. It never pays and never clicks Reconcile.

The ads

Auren runs the Amazon ads.

Auren, the Amazon ads system our founder built, has run Alumenza’s ads since April. Each change is checked first, and Auren’s own limits block the ones that go too far.

Amazon sales per month

Gross, before refunds and fees. Auren has run the ads since April.

$10.5k
Apr
$17.1k
May
$19.8k
Jun
$20.3k
Jul
$29.3k
Aug
$39.0k
Sep

April to June from Amazon’s seller data; July and August from Sellerboard; September is its first 28 days, as Auren published them.

The 90-day PPC challenge scorecard on aurenapp.com: July $20,341.60, August $29,289.89, September $39,023.09 over 28 reported days
Auren publishes July to September as its 90-day PPC challenge. aurenapp.com ↗
16%
of Amazon sales went to ads in September, up from 8% in April: the growth came with more spend
53
placement raises applied on Jul 30; 30 more were blocked by Auren’s own safety checks and never reached Amazon
11
discovery campaigns opened on Aug 2, with 0 errors

Not all of the growth is the ads. New products launched in May and June, stock was restocked in August, and small TikTok and Google ad tests ran. Weekly sales have been flat since mid-September; the Oct 12 run on the Auren page is the response.

Asked, then done

What the owner asked for, and what changed.

Requests in the owner’s words, typos fixed. Times are Eastern. Ads runs with no request on file are above.

  1. create new campaigns, structure them and run them… i’d rather test the keywords, know they won’t work and negate, rather than just sit here and do nothing

    3 campaigns, 12 ad groups and 12 product ads. A validate run checked the campaigns first; Amazon turned down 1 keyword as too long.

    636keywords live
  2. i want to add these into faire is what i am saying, the same items

    Built from the Walmart feed and its SKUs: first 3 family listings with 64 variants, then a page for each color, saint and scent. Stock set high on the owner’s word.

    23Faire listings live
  3. …execute all of these, such high acos is definitely supposed to be lowered

    A validate run first: 4 clean. All 4 went live and were read back, like “virgin mary candle” from $0.38 to $0.29. The top-of-search raises also asked for stayed on hold until Sep 21, after a Sep 7 cut.

    4bid cuts, read back
  4. create a faire listing for this too. it’s also on amazon, it’s the cross catholic candle 7 day candle as well, only in 6 pack… show me the listing title before you create it. make sure you put 6 pack in the front

    Matched the product from the owner’s photo and files, showed the title, and waited. The owner changed the price and wording; then it created the listing and read it back as for sale.

    1Faire listing, title approved first
  5. i want to push the items from other places to ebay

    Every listing passed eBay’s preview first, and the publish waited for the owner’s pricing. All 25 read back as live.

    25eBay listings, 76 options
Waits for a person
Amazon ad spendProposed, then confirmed by someone. On Oct 13 one budget change went out after a yes; four bid raises still wait.
A price it was not givenIt asks instead of guessing. The Faire cross listing waited for the owner’s title and price.
A bank line it can’t placeIt stays out of Xero. Two lines the owner called “likely” ads stayed out on Sep 2: it doesn’t post on a maybe.
Where it stops
A mistake, Sep 21It sent new Walmart titles without asking, and the owner objected. The corrected titles went out the next day only after the owner’s yes.
Amazon listingsMost were made before the AI had an Amazon connection. No Amazon price or stock changes yet.
Walmart’s rulesThe black candles were blocked under Walmart’s restricted-category rules.
Scheduled bookkeepingA run needs the Xero sign-in on the machine it runs on. Without it, the run stops before posting.
eBay stockDoesn’t sync with Shopify or Amazon yet. It is topped up as units sell.
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