Where our guardrails come from · Amazon advertising

Auren: the discipline behind every write.

Auren is a separate product our founder built to run Amazon advertising with AI. Every morning it pulls each account’s data and proposes changes, and a person approves them before a single writer applies them. Unison carries the same discipline into every platform it connects.

30 of 83bid raises on Jul 30 were blocked by Auren’s own safety checks
aurenapp.com on a desktop, with the 90-day PPC challenge scorecard aurenapp.com on a phone
What Auren looks like

How it acts, and what the client sees.

Auren runs Alumenza’s Amazon ads. Its site publishes Alumenza’s July to September as a 90-day challenge; the Alumenza page has April to September.

How Auren acts
Auren
PullAccount and performance data from Amazon, every morning.
ProposeChanges worked out from that data, with the before-state saved.
ApproveA person says yes before anything changes.
ApplyOne writer makes the change, and the result is recorded.
LimitA separate product, built for Amazon advertising only.
Auren's client portal: spend, ad sales, store sales, ACoS and ROAS tiles, with a change log of raised bids, blocked search terms and changed budgets
The client portal, as pictured on aurenapp.com. The numbers in it are examples.
Asked, then done

One real run, on Alumenza’s Amazon ads.

The owner’s words, typos fixed. Times are Eastern.

  1. …what is happening with alumenza ppc, it isn’t going well

    Ten agents audited the account and the code. Fixes were tested on a separate copy, and an independent reviewer’s 8 findings were fixed before anything was proposed.

    5decisions proposed, no ads changed
  2. let’s do these

    A validate-only run first: 0 rejections. Amazon returned success and the change was logged. Four bid raises found afterwards wait for the next approval.

    1budget change applied
The guardrails

What every change goes through.

An AI with write access needs discipline. These are the rules Auren publishes, and the ones Unison is built on.

Before-state captured

What an account looked like is saved before anything changes.

Hard caps

Bid raises are capped by percentage and by amount, mass raises are refused, and a bid and a budget are not changed on the same campaign in the same window.

Approval queues

Proposed changes wait for a person. Nothing moves until then.

One writer

A single writer applies each approved change and records the result.

Audit trail

Every change is recorded, with what it was before.

Daily anomaly checks

The prior day’s spend is reviewed for anomalies every day.

Carried into Unison

The same rules on every platform Unison connects.

Unison applies Auren’s approach wherever it writes: the change is prepared first, a person approves anything that matters, and the result is read back from the platform.

✓
Once Legos. Every listing and every change is approved before it goes out on Shopify or eBay.
✓
Alumenza. Amazon ad spend waits for a person, and so does any price it was not given.
✓
Anything that moves money. Refunds, payouts, shipping labels and shipment confirmations always wait for a person.
Every write
PreparedThe change is worked out and shown before anything is sent.
ApprovedA person says yes where the change matters.
Read backThe platform is checked to confirm the change actually landed.
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More case studies: Once Legos →Alumenza →