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Bring Walmart Connect advertising into your retail operations view.

Connect campaigns, spend, search terms, and advertised items with your Walmart listings and orders. Help media and merchandising teams work from shared product context instead of fragmented reports.

Retail media, in context

Give campaign performance the item and listing context behind it.

Walmart Connect holds campaign, spend, search-term, and advertised-item data. Unison brings that information into context with Walmart product and order data, helping your team review media and merchandising together without assuming a search term directly caused a sale.

Connected data

Bring campaign insights next to Walmart commerce data.

Review spend, search terms, and advertised items alongside Walmart orders and current listing content for a more connected view of retail performance.

Campaign spend

Review investment with the products it supports.

Bring campaign spend into context with the Walmart items being promoted and related order activity.

Search terms

Compare query insights with listing content.

Review available search-term data alongside the current Walmart listing to inform merchandising decisions.

Advertised items

Connect campaigns to product information.

See which catalog items are associated with campaigns, so advertising and product context are easier to review together.

Walmart orders

Keep commerce activity in the picture.

Bring orders into the same workspace as campaign information, while your team applies its own methods to evaluate media performance.

Workflows and approvals

Turn product insights into reviewed listing work.

A title update can be prepared within your listing rules and held for approval. Bid and campaign decisions remain with the media owner unless a specific supported action is in scope.

Listing review

Keep merchandising changes approved.

A title update informed by search-term data waits for approval and must follow your listing rules. Bid changes stay with the media owner unless explicitly included in a reviewed workflow.

API and MCP

Bring retail-media data into AI workflows.

An API connection or MCP server can make approved campaign information available to your workflows. Access, data scope, and actions are defined for your setup, with human review for changes.

Walmart advertising portal

Keep media buying with its owner.

When the team manages campaigns in the advertising portal, the media owner continues that work there. Connected data supports shared analysis without taking over the portal workflow.

A more connected workday

Review search insights, listings, and retail-media activity together.

Bring Walmart Connect spend and search-term information together with current listing content and Walmart order activity. Your team can identify questions for merchandising and media, then route supported listing changes for review rather than jumping between separate reports.

✓Review campaign spend and search-term information with Walmart commerce activity.
✓Compare search insights with the current item content to spot merchandising opportunities.
✓Route a supported title update through your listing rules and approval process.
✓Keep bid decisions with the media owner unless an action is explicitly in scope.
This week · Walmart Connect
“Compare Walmart search-term data with current product titles.”
“Review Connect spend alongside recent Walmart orders.”
“Prepare a listing update for our approval process.”
“Keep bid changes with the media owner.”
Plan your connection

Align your media and merchandising workflows.

We’ll clarify who manages Walmart advertising, who owns listing changes, and how your team uses search-term and campaign data to make decisions.

Together, we’ll map the data in scope, the existing owners of each workflow, and any supported listing actions that should wait for review.

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Your stack

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