Google Ads, including Performance Max and shopping, spends against the catalog. The click, the cost, and the SKU that received them belong next to the order.
Campaigns, spend, and the product id the ad pointed at.
Spend comes in beside Google Merchant Center and the DTC order.
A product feed fix goes through Merchant Center. A campaign change stays with the person who buys Google until that write is in scope.
Who administers Google Ads, whether the catalog feed and the ad account are the same team, and which products spend without a matching order.
An API is the door the system opens for orders, stock, and listings. An MCP server is a tool surface the AI can call, with the same guardrails. The call names who holds the login, which objects are read, and which writes wait for a person.
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