TikTok Ads is the spend. TikTok Shop is the order. The video that drove the sales is the piece the decision already names, and the spend sits on that same video.
Campaigns, spend, and the video or product the ad used.
Spend comes in beside TikTok Shop orders, so the video and the revenue can be asked together.
A listing or a price on TikTok Shop still passes the band. A new video stays with the person who makes it.
Who buys TikTok, who makes the video, and whether the ad account and the shop are the same login.
An API is the door the system opens for orders, stock, and listings. An MCP server is a tool surface the AI can call, with the same guardrails. The call names who holds the login, which objects are read, and which writes wait for a person.
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