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AI inside your ecommerce workflows

Connected data.
Less busywork.
More momentum.

From a product launch to a weekly performance review, your next step shouldn’t start with another export. Unison brings your data together and builds AI into the work around it.

Find your first workflow → Explore the possibilities ↓

Built around your tools. Scoped to your business. Reviewed by your people.

The connected workflowIllustrative
ShopifyAmazonStores & marketplaces
Google AdsKlaviyoAds & marketing
Cin7QuickBooksOperations & finance
UnisonYour company context + AI
  1. 01
    Understand what changedConnected answers, with evidence
  2. 02
    Prepare the next moveListings, campaigns, restock plans
  3. 03
    Act with the right approvalSupported updates, under your control
One business context. Many ways to put it to work.
See the connections at work

A question becomes a workflow.
Not another handoff.

These examples show how we can connect the information, AI assistance, and review steps around a real business task.

Catalog → channel-specific launch

One product. A plan for each channel.

“Help me take this product to our other sales channels.”
  1. 01 / CONNECT

    Start with your catalog

    Gather approved product details, images, prices, identifiers, and stock context.

  2. 02 / PREPARE

    Adapt to each destination

    AI drafts content and flags missing attributes or unsupported variations.

  3. 03 / REVIEW

    Check before publishing

    Your team reviews claims, pricing, category requirements, and inventory scope.

  4. 04 / FOLLOW THROUGH

    Track the channel’s response

    Submit where supported, then check processing and listing status—not just whether the request was received.

Example connections: Shopify · Amazon · Walmart · AkeneoPublish after review
Demand + stock → advertising plan

Campaign planning that sees beyond the ad account.

“Which products should we promote—and do we have the stock?”
  1. 01 / CONNECT

    Bring the signals together

    Combine available ad reports with product demand, margins, and inventory.

  2. 02 / ANALYZE

    Find useful opportunities

    AI highlights product and search-term patterns, with the reporting limits kept visible.

  3. 03 / PREPARE

    Draft the campaign plan

    Prepare product selection, messaging, targeting ideas, and proposed spend limits.

  4. 04 / APPROVE

    Keep spend with your team

    A media owner approves launch, bids, and budgets. Platform access determines which changes can be applied.

Example connections: Amazon Ads · Google Ads · Meta Ads · Cin7Spend needs approval
Sales + inventory → replenishment plan

Know what to reorder. Know why.

“What might run low before our next delivery arrives?”
  1. 01 / CONNECT

    See supply and demand

    Read available stock, reservations, sales velocity, open purchases, and supplier lead times.

  2. 02 / MODEL

    Consider the next few weeks

    Estimate cover and flag risks using the data and assumptions your team agrees on.

  3. 03 / PREPARE

    Build a restock proposal

    Draft quantities and a purchasing brief, including the reasons behind each recommendation.

  4. 04 / REVIEW

    Let the buyer decide

    Your buyer checks cash, supplier terms, and demand before any purchase order is issued.

Example connections: Inventory Planner · NetSuite · Shopify · ShipBobBuyer reviews the order
Reports → evidence → next steps

A business review without the reporting marathon.

“What changed this week, and what should we look at next?”
  1. 01 / CONNECT

    Agree on the numbers

    Bring orders, refunds, ad spend, and stock into a consistent reporting period.

  2. 02 / ANALYZE

    Explain the movement

    Compare channels and products. Separate observed changes from possible explanations.

  3. 03 / PRIORITIZE

    Make a useful review list

    AI prepares a brief with evidence, data gaps, and the questions worth investigating.

  4. 04 / FOLLOW UP

    Carry context into the work

    Turn a finding into a catalog review, inventory check, or campaign proposal for its owner.

Example connections: Amazon · Shopify · Google Ads · QuickBooksAnalyze before acting

Illustrative builds, not live account activity. The assessment confirms data availability, supported actions, and approval steps.

The workflow library

What could your team
stop doing by hand?

Explore 30 starting points across your business. We build the useful connections and workflows around your priorities—not a new stack you have to work around.

These are workflow possibilities we can scope and build, not a one-click feature checklist. Availability depends on your accounts, data, permissions, and each platform’s rules.

01

Catalog & listings

Make your product information work harder, wherever you sell.

  1. Take a product to another channel

    Use existing catalog information to prepare destination-specific listings, check required fields, and publish through supported connections after review.

    Prepare + review

  2. Improve product content

    Draft titles, descriptions, and highlights from approved product facts. Use available sales or search-term context to suggest what deserves attention.

    Draft + review

  3. Build valid product variations

    Organize sizes, colors, and options into a proposed variant structure. Check the destination’s category rules before creating or changing it.

    Validate + review

  4. Find catalog gaps and mismatches

    Compare mapped products across connected channels to flag missing images, incomplete attributes, inconsistent content, or absent listings.

    Read + analyze

  5. Prepare localized listings

    Adapt language, units, and channel-specific details into drafts, with people reviewing accuracy and claims before anything goes live.

    Draft + review

A submission is not a promise of a live listing. Amazon product types, Walmart feeds, Etsy taxonomies, and Faire’s fixed option dimensions each need their own checks.

Explore sales channel connections
02

Advertising

Put product, demand, and stock context behind media decisions.

  1. Review advertising in one brief

    Bring available campaign reports and spend into a shared review. Compare platforms while preserving their different attribution windows and definitions.

    Read + analyze

  2. Turn search terms into content opportunities

    Compare available search-term reports with product content. Prepare a list of relevant listing or campaign ideas for the right team to review.

    Analyze + draft

  3. Plan and launch a campaign

    Prepare product selection, creative briefs, targeting ideas, and a launch checklist. Apply approved setup steps where the ad platform and account support them.

    Prepare + approve

  4. Recommend bids, budgets, and stock-aware changes

    Spot products running low or campaigns that need a closer look. Propose changes with reasons and limits, then get explicit approval before changing spend or campaign status.

    Spend approval

Reporting credit is not proof of incremental sales. Campaign launch, budget, and bid changes stay behind explicit human approval.

Explore advertising connections
03

Analytics & insights

Move from collecting reports to asking better questions.

  1. Build your weekly business brief

    Bring sales, orders, returns, available ad spend, and stock into a repeatable summary with a clear period, definitions, and source context.

    Read + summarize

  2. Investigate a change in performance

    Break down a rise or fall by product and channel. AI helps identify patterns, possible explanations, and the extra information needed to test them.

    Analyze + explain

  3. Find products worth a closer look

    Compare demand, returns, inventory, and channel presence to prioritize product reviews instead of rebuilding the same analysis in separate tools.

    Read + prioritize

  4. Understand margin with the costs you have

    Bring available product cost, fees, discounts, refunds, and shipping into a contribution view. Make missing costs explicit instead of treating revenue as profit.

    Read + model

  5. Surface anomalies for investigation

    Set agreed checks for unusual sales, spend, returns, or stock movements. Prepare a review brief with evidence rather than silently making changes.

    Monitor + flag
See the shared data foundation
04

Inventory & buying

Plan supply with the demand picture already in view.

  1. Estimate days of cover

    Combine available stock and sales velocity with agreed forecasting assumptions. Highlight products that may run short before replenishment arrives.

    Read + forecast

  2. Prepare a replenishment plan or PO draft

    Use lead times, open purchases, and forecast demand to suggest quantities. Prepare a purchasing brief or supported ERP draft for buyer review.

    Buyer review

  3. Compare stock across locations

    Keep available, reserved, and incoming quantities distinct. Help the team review a location imbalance before planning a transfer or allocation.

    Read + compare

  4. Coordinate supported inventory updates

    Prepare updates from the agreed stock source and fulfillment locations. Review the numbers and update only seller-controlled inventory where supported.

    Validate + approve

Amazon FBA and Walmart WFS quantities are channel-managed, not ordinary stock writes. Purchasing and transfers need a separately agreed workflow.

Explore inventory connections
05

Customer marketing

Connect the customer story to the products and messages behind it.

  1. Build useful customer lists and segments

    Use permitted order and profile data to prepare repeat-buyer, lapsed-customer, or replenishment cohorts. Keep consent, suppression, and unsubscribe rules intact.

    Consent-aware

  2. Draft campaigns and lifecycle messages

    Prepare email content and campaign or flow briefs around approved products and audience context. Marketers review the audience, claims, timing, and send.

    Draft + approve

  3. Promote products you can actually fulfill

    Bring inventory and product availability into a campaign brief, so the team can check stock before promoting an offer.

    Analyze + prepare

  4. Coordinate a store promotion

    Prepare discount rules, product selection, and customer messaging together. Publish approved discounts where the storefront connection supports them.

    Prepare + review

An order does not automatically grant marketing consent. Store discount support does not mean every marketplace offers coupon or promotion creation.

Explore customer marketing context
06

Orders & service

Give the next person the context, not another research task.

  1. Prioritize fulfillment exceptions

    Bring available order and shipment statuses together to flag overdue work or missing tracking. Prepare a queue for the team to investigate.

    Read + triage

  2. Draft a better customer reply

    Gather permitted order, product, and shipment context into a response draft. A person checks it and sends through the appropriate customer-service channel.

    Draft + review

  3. Prepare tracking and fulfillment updates

    Check shipment details and supported order transitions before a team-approved update. Account for channel notifications and who owns fulfillment.

    Validate + approve

  4. Investigate recurring returns

    Group available return reasons and product patterns into a review brief. Help merchandising and operations decide what to investigate or change.

    Read + analyze

Customer data and messaging access vary by channel. This is not a promise of marketplace inbox access, automatic refunds, or complete carrier tracking.

Explore shipping workflow context
07

Finance & operations

Keep the numbers—and the follow-up—connected.

  1. Match sales to payouts and fees

    Compare available transactions, fees, and settlement reports with orders. Flag unmatched items and timing differences for finance review.

    Read + reconcile

  2. Prepare a month-end review

    Gather relevant commerce and accounting context into a close checklist, with open questions and proposed classifications for your accountant.

    Prepare + review

  3. Compare a plan before committing

    Model how a proposed promotion, ad budget, or restock might affect stock and contribution margin. Keep assumptions and missing data visible.

    Model + compare

  4. Bring the team’s priorities into one brief

    Combine catalog issues, low-stock risks, campaign questions, fulfillment exceptions, and reconciliation gaps into a shared review with clear owners.

    Summarize + route

Analysis and preparation do not authorize money movement. Refunds, transfers, payouts, purchasing, and financial posting require their own permissions and explicit review.

Explore finance and ERP connections
Built for the way you work

Start with one bottleneck.
Build from there.

The value isn’t connecting every tool on day one. It’s making an important piece of work easier—and carrying that context into the next one.

See how access and review fit in
  1. 01

    Name the work

    Choose a recurring task, the people involved, and what useful progress would look like.

  2. 02

    Connect the right context

    Confirm data access, product mapping, reporting definitions, and the actions each system supports.

  3. 03

    Set the review points

    Agree who can see, prepare, approve, and act. Keep sensitive changes with their owners.

  4. 04

    Test, then expand

    Validate the workflow with your team before broadening its scope to more tasks and connections.

A few practical questions

Useful AI.
Clear boundaries.

Are all these workflows ready to switch on?

No. This library describes opportunities we can scope and build. We confirm your accounts, available data, supported actions, and review needs before agreeing on implementation. It is not a claim that every workflow is already deployed or available on every platform.

Can AI publish products or create variations?

Where the channel and account support it, a workflow can prepare and submit approved changes. Required attributes, category rules, variant structures, and channel review still apply. Receiving a submission does not guarantee a live or buyable listing.

Can it run ads or send customer campaigns?

We can scope reporting, planning, drafts, and supported campaign actions. Launch, spend, audience, and send decisions need explicit approval. Ad-platform access varies, and customer messaging must respect consent and opt-outs.

Do we have to replace the tools we already use?

No. We start with your existing systems and a workflow worth improving. The assessment confirms useful connections, any data gaps, and a practical first scope. Your systems keep their own rules and responsibilities.

What is this library based on?

Our channel capability research and official platform documentation. These describe platform possibilities, not proof that a particular Unison workflow has been implemented for your account.

Your data is already doing the work.

Let’s help your team
do less of the busywork.

Bring your tools and one workflow that takes more effort than it should. We’ll help you find the right place to start.

Get your free assessment → Explore the connected stack